Tag: Social Media

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Is Social Media Working For You?

One of the biggest challenges for the majority of businesses is the almost oppressive, time wasting inevitability of social media.

So called “Experts” would have us believe that you can use social media exclusively to deliver a significant ROI for our businesses.

I believe a lot of businesses are discovering that that is like building a house of matchsticks rather than a house of bricks and mortar to underpin a businesses success.

THINK ABOUT IT…

Old School Marketing (these figures are undisputed and have stood the test of time for over a hundred years).

For every 100 cold calls (email, letter (yes, snail mail), telemarketing etc…)

These are the average statistics:

Cold Calls –                       100

Positive Responses –       10

Actual Appointments –    3

Completed Sales –            1

Social Media Marketing

These are the average statistics:

Cold Calls –                       100,000

Positive Responses –       10

Actual Appointments –    3

Completed Sales –            1

Are there internet millionaires… of course there are… but they represent only 0.001% of ALL internet marketers

Yet they spend a great deal of time conning people into believing that you can be one too… sorry folks… you have the same same odds of winning a first division prize in any of the ‘lotto’s” around the world.

Don’t get me wrong… I believe social media is important…

But all aspects of social media need to simply be treated as effective, strategic tools in a greater marketing strategy…

A recent article by Lon Safco, This Is What Comes After Social Media, explains in great detail about how social media can actually work for businesses.

FACT!

Social media and its components now and in the future are here to stay.

We as businesses have a huge responsibility in finding a balance between social media use, traditional marketing implementation and appropriate time investment, for our success, because, our success will have a huge impact on our families and the communities around us.

We need to develop a balance between “old-world methodology and new-world technology”

Because without that balance… businesses will continue to fail, chasing social media “pipe-dreams”.

Truly… there is no such thing as a Social Media Expert…

The landscape continually changes so much and so fast… no one can keep up, so find what might work for you and work with someone who has had measurable success in your chosen social media niche.

For these “niche specialists” are the ones that can stay on top of the changes in their respective social media fields and translate that into successes for their clients.

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Why Is Business Networking Confusing?

Business networking, like social media means so many different things to so many different people and as a consequence there is a lot of confusion in the marketplace about what it is, what it is used for, and how effective it can be.

I can understand when people use the term “networking”, and put a great deal of emphasis on coffee catch ups, social networking, getting together for drinks etc., but when you confuse this with “Business Networking” then it can create a problem because expectations can be very different.

In the last few months I have had the privilege of engaging with 273 people and asking them all a very simple question.

That question was, “What is your understanding of business networking?”

Interestingly, there is no wrong answer to this question, however, in my opinion, only two people actually nailed the most appropriate answer to the question.

Many people said it was to make connections, to make sales, to build relationships, to build my database and so on… each of these are valuable perceptions.

As I stated, there is no wrong answer!

Two people on the other hand categorically stated that business networking was a system.

A system that is not just valuable in business but needs to be used by everyone, in everyday life, in every situation where we connect and communicate with others. In fact, everything we do with other people is networking.

Most people don’t actually understand the importance of “networking” in their life, and they are never taught the fundamentals of developing an effective networking system.

The system has a number of components, the first of which is actually an understanding WHY we network.