Tag: Return on Investment

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Is Social Media Working For You?

One of the biggest challenges for the majority of businesses is the almost oppressive, time wasting inevitability of social media.

So called “Experts” would have us believe that you can use social media exclusively to deliver a significant ROI for our businesses.

I believe a lot of businesses are discovering that that is like building a house of matchsticks rather than a house of bricks and mortar to underpin a businesses success.

THINK ABOUT IT…

Old School Marketing (these figures are undisputed and have stood the test of time for over a hundred years).

For every 100 cold calls (email, letter (yes, snail mail), telemarketing etc…)

These are the average statistics:

Cold Calls –                       100

Positive Responses –       10

Actual Appointments –    3

Completed Sales –            1

Social Media Marketing

These are the average statistics:

Cold Calls –                       100,000

Positive Responses –       10

Actual Appointments –    3

Completed Sales –            1

Are there internet millionaires… of course there are… but they represent only 0.001% of ALL internet marketers

Yet they spend a great deal of time conning people into believing that you can be one too… sorry folks… you have the same same odds of winning a first division prize in any of the ‘lotto’s” around the world.

Don’t get me wrong… I believe social media is important…

But all aspects of social media need to simply be treated as effective, strategic tools in a greater marketing strategy…

A recent article by Lon Safco, This Is What Comes After Social Media, explains in great detail about how social media can actually work for businesses.

FACT!

Social media and its components now and in the future are here to stay.

We as businesses have a huge responsibility in finding a balance between social media use, traditional marketing implementation and appropriate time investment, for our success, because, our success will have a huge impact on our families and the communities around us.

We need to develop a balance between “old-world methodology and new-world technology”

Because without that balance… businesses will continue to fail, chasing social media “pipe-dreams”.

Truly… there is no such thing as a Social Media Expert…

The landscape continually changes so much and so fast… no one can keep up, so find what might work for you and work with someone who has had measurable success in your chosen social media niche.

For these “niche specialists” are the ones that can stay on top of the changes in their respective social media fields and translate that into successes for their clients.

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Trying To Get Out Of Your Box?

I just love the start of every new year… everyone is excited about possibilities, new opportunities and the chance to be different… make a difference and hopefully achieve a different result than previous years.

Sadly, now that the year has started… most people will be in the same place, or even worse off than when they started last year.  I know that sounds like I am being a “wet blanket”, but hindsight ALWAYS gives you 20/20 vision… and the majority of us prove this to be the case year in and year out.

I saw this graphic and I felt compelled to share it with you because it reminds me of one of the profound lines in the first of the Matrix Trilogy movies….

“…there is no box!”

Constantly people are telling us to “think outside the box”… very few of them show us how, and I suspect that most of them don’t even know how.

These so-called boxes that we are supposed to be in are totally of our own making… YES we are influenced by society, our parents, religion, governments, our peers etc…. BUT WE CREATE THE BOXES THAT RESTRICT US, so we are the only ones that can create change.

May I suggest a different way of thinking…

  • These boxes are an illusion.
  • Stop trying to think outside of a box that doesn’t exist.
  • Understand that in fact… there “IS NO BOX!”

Like our little ratty friend in the picture you will start to realise that attaining freedom only occurs when you shift your perspective and change your reality.

If you want to play in a “no box” space, come and LIKE our page and join this amazing group of people on Facebook – FLOW Australia Group.

 

To become part of a global community and create significant change… contact me by clicking here, to find out if you have what it takes to achieve your goals and dreams and impact powerfully on your community.

 

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The Power of the Introduction.

Whether you are being introduced, or you are introducing someone, getting the introduction right makes all the difference in a presentation.

 

As a professional networker and speaker, I have had the opportunity to hear thousands of introductions over the years, some were for me, most for other presenters. The most common thing about all of these introductions was that the presenter, the MC, was not prepared and delivered a poor and inadequate introduction, and didn’t engage the audience.

 

Most speakers or presenters are not professionals, and poor introductions make their task of delivering an informative talk or a presentation to create action by persuading you to a particular point of view, very difficult.

 

Even professional speakers get “put off” by introductions that give inaccurate facts about them; getting their name wrong, (YES, this happens more often than you think); or they have to step up after an introduction where the introducer has delivered an “off-coloured” joke by way of introducing a speaker… these things can be very off-putting.

 

Now I know what you’re thinking… you’re thinking that that’s no big deal, what’s so important about an introduction.

 

My answer to you is… everything!

 

Whether you are addressing a networking function, your sales group, being an MC at an engagement or wedding or any number of opportunities for speaking engagements, an introduction is extremely important.

 

In fact, the introduction is a speech all its own. It may rarely be longer than a minute, but it serves to engage the audience with specific information about the topic to be presented, the qualifications and credentials of the speaker and give the audience the speakers correct name.

 

The introduction is designed to grab the audience’s attention and make them more receptive to the speakers talk and message.

 

The best and simplest way to create an awesome introduction is preparation.

 

Whether it’s for a Featured Presentation to a networking group, like NRG, Business Network International, BforB or Business Referral Exchange etc, or a presentation to your local Chamber of Commerce, or introducing a speaker at Rotary, Apex or Lions club, preparation is the key.

 

Follow this simple formula, and you can’t go wrong:

 

Always start your introduction by giving the exact topic of the speakers presentation. Find out from the Speaker, the name of their presentation.

Unfortunately, many speakers don’t give a lot of thought to topic names, however, this process always helps the speaker to create a more focused presentation when they are speaking to a specific topic.

 

  • Create a level of importance and relevance, let your audience know WHY the topic is important to them, what they will learn and what the benefit is to them in listening to the Speaker.
  • Next, make it about the Speaker. List their qualifications and credentials… keep this simple, accurate and not too long.
  • In the delivery of an introduction, remember to be enthusiastic. Your enthusiasm with a well-prepared introduction will do these important things:
  • Engage the audience and warm them to the presenter, and their topic.
  • Makes the presenter more comfortable and relaxed so that they can give a great presentation at the audience deserves.
  • And lastly, the hidden element… YOU as the introducer are looked on favourably as a professional who is thorough, enthusiastic and caring.

 

Remember, introductions are as important as the presentation itself. They can make or break a presentation.

Accuracy – Brevity – Enthusiasm.

These are the keys to an awesome introduction.