Tag: Business

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Is Social Media Working For You?

One of the biggest challenges for the majority of businesses is the almost oppressive, time wasting inevitability of social media.

So called “Experts” would have us believe that you can use social media exclusively to deliver a significant ROI for our businesses.

I believe a lot of businesses are discovering that that is like building a house of matchsticks rather than a house of bricks and mortar to underpin a businesses success.

THINK ABOUT IT…

Old School Marketing (these figures are undisputed and have stood the test of time for over a hundred years).

For every 100 cold calls (email, letter (yes, snail mail), telemarketing etc…)

These are the average statistics:

Cold Calls –                       100

Positive Responses –       10

Actual Appointments –    3

Completed Sales –            1

Social Media Marketing

These are the average statistics:

Cold Calls –                       100,000

Positive Responses –       10

Actual Appointments –    3

Completed Sales –            1

Are there internet millionaires… of course there are… but they represent only 0.001% of ALL internet marketers

Yet they spend a great deal of time conning people into believing that you can be one too… sorry folks… you have the same same odds of winning a first division prize in any of the ‘lotto’s” around the world.

Don’t get me wrong… I believe social media is important…

But all aspects of social media need to simply be treated as effective, strategic tools in a greater marketing strategy…

A recent article by Lon Safco, This Is What Comes After Social Media, explains in great detail about how social media can actually work for businesses.

FACT!

Social media and its components now and in the future are here to stay.

We as businesses have a huge responsibility in finding a balance between social media use, traditional marketing implementation and appropriate time investment, for our success, because, our success will have a huge impact on our families and the communities around us.

We need to develop a balance between “old-world methodology and new-world technology”

Because without that balance… businesses will continue to fail, chasing social media “pipe-dreams”.

Truly… there is no such thing as a Social Media Expert…

The landscape continually changes so much and so fast… no one can keep up, so find what might work for you and work with someone who has had measurable success in your chosen social media niche.

For these “niche specialists” are the ones that can stay on top of the changes in their respective social media fields and translate that into successes for their clients.

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Trying To Get Out Of Your Box?

I just love the start of every new year… everyone is excited about possibilities, new opportunities and the chance to be different… make a difference and hopefully achieve a different result than previous years.

Sadly, now that the year has started… most people will be in the same place, or even worse off than when they started last year.  I know that sounds like I am being a “wet blanket”, but hindsight ALWAYS gives you 20/20 vision… and the majority of us prove this to be the case year in and year out.

I saw this graphic and I felt compelled to share it with you because it reminds me of one of the profound lines in the first of the Matrix Trilogy movies….

“…there is no box!”

Constantly people are telling us to “think outside the box”… very few of them show us how, and I suspect that most of them don’t even know how.

These so-called boxes that we are supposed to be in are totally of our own making… YES we are influenced by society, our parents, religion, governments, our peers etc…. BUT WE CREATE THE BOXES THAT RESTRICT US, so we are the only ones that can create change.

May I suggest a different way of thinking…

  • These boxes are an illusion.
  • Stop trying to think outside of a box that doesn’t exist.
  • Understand that in fact… there “IS NO BOX!”

Like our little ratty friend in the picture you will start to realise that attaining freedom only occurs when you shift your perspective and change your reality.

If you want to play in a “no box” space, come and LIKE our page and join this amazing group of people on Facebook – FLOW Australia Group.

 

To become part of a global community and create significant change… contact me by clicking here, to find out if you have what it takes to achieve your goals and dreams and impact powerfully on your community.

 

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What Can You Achieve?

“It’s not just what’s inside you, it’s what you do that defines you!”

I heard this phrase recently, and it made me think quite a bit about how we do or avoid things.

When I first heard this phrase I thought, “That can’t be right, what we are inside makes a huge difference… our passion, our love, our values”, I recently thought this phrase was so wrong…

Then I started thinking, and soon other phrases start to pop into my head that actually supported this statement on so many levels. For example:

“All it takes for evil to flourish, is for good men to do nothing.”

A more contemporary phrase is, “Don’t just talk the talk, walk the walk!”

And from the book ‘Magic Kingdom’ – “What you do thunders above your head is so loudly, I cannot hear a word you say.”

 

I started to realise that you can have all the passion and intent in the world, none of that really matters until you put it into action. Not activity… which is just doing stuff, but action – on purpose, which creates results that impact on yours and others reality.

Too many of us hold back, spending time learning about ourselves, our world, the universe, without realising that knowledge without purpose… active purpose, is as fruitless as no knowledge at all.

The greatest inspirations in history were men and women of action, some of that action was spectacular, for example, creating atomic fusion, exploring outer and inner space. Some of it has been sublimely subtle, like helping lepers in India, but action, it is nonetheless…

So back to the statement, ‘If what we do, defines us’, then we really need to look at how we do what we need do.

How do we move through the world, to make it a better place, not just for us, but for others? What is our purpose in life? Why are we here? What do we need to do to make us better people? Who do we need to connect with to fulfil our lives? Where do we start to achieve what we want to achieve?

These are pretty amazing questions, and each and every one of us is going to answer them in a very, very different way.

 

For my part, I would like to make a suggestion. It is only a suggestion because I feel that this may be valuable for me, and hopefully, it could be valuable to you, if for no other reason than to give you an idea to set you on your own path.

When I quit smoking, what helped me was to have a small daily goal. Now I know the word goal has a lot of different connotations for different people, however, I use the word goal in its broadest sense. My small daily goal was very simple, it was to ‘not light a cigarette… today’. When I got to tomorrow, my goal was to ‘not light a cigarette… today!’

I kept this up, until I had actually quit smoking.

If we select any goal, whether it is to quit smoking, or to lose weight or to learn public speaking or to simply learn how to make scrambled eggs, when we follow a simple daily goal, we will be able to achieve what we set out to achieve, taking action, real action. This daily goal needs to be simple and achievable, and something you can focus on every single day without too much difficulty.

By achieving our goals, one day at a time, our results start to define us in a very real way. So, as I challenge myself, I challenge you, to find out what it is you want to achieve, set a small daily goal, and move forward in your life, one day, one moment at a time.

I look forward to hearing about your successes, as you define yourself, and as you change your reality around you.

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A system – WHY?

Is Systemising a Business a Waste of Time?

We hear about systems ALL the time, yet for some reason, businesses fail to grasp the intrinsic importance of a good business system and continue to ignore the necessity of implementing even the most basic systems to their businesses.

 

Here are four points that I believe need to be considered and understood when thinking, talking about, designing or implementing a system.

1. Businesses need to learn that systems are about different processes within the operation of your business… they are not rules or policies or regulations that everyone in the business must follow (although some or all of these things could be part of your system).

Every business will need different systems for different processes within their operation.

For example… there needs to be a system for dealing with and entering receipts throughout the organisation on all expenditure that is generated by all relevant staff, I mean really… they are spending the company’s money after all.

If there is no system in place then anyone at any time can spend anything and before too long the company will have no money or worse find themselves in debt because they haven’t controlled their cash flow, their debts and their receipts.

As obvious as it sounds, a simple bookkeeping system is needed by ALL businesses to ensure that there is money in the bank and that the business is not operating insolvently. Yet many businesses do not have such a system in place.

 

 

2. Businesses need to plan for the systems they need… and the processes that they have.

As you can see bookkeeping is simply one system within an organisation, most businesses will need a system with regards to customer engagement, marketing, sales processes and product or service delivery, just to name a few.

As a person in business, you may need to start looking at your business as a process from beginning to end, and look at the different sections of your business that flow one into each other.

Once you are able to identify the flow of your business, then the processes will be a lot easier to identify and then you can engage professional to help to create the necessary systems you may need to simplify your operations.

 

3. Don’t leave your systems gathering dust.

One of the biggest challenges with most businesses is that even though they take the time to work out how their business flows and then they invest the time and the money in creating the appropriate systems, once the manuals are written they seem to sit on a shelf gathering dust.

I can admit this now, but once I was one of the biggest anti-system people in the business world. I played with systems, I saw organisations with systems and I even created a few in my time.

But I never applied them to my own endeavours and ended up wasting enormous amounts of time, energy AND money that should have been applied… or been invested in worthwhile systems… that could have been used to create greater efficiencies in time and energy.

Today… I leave the system design and implementation to others who are better equipped for it (some of my business associates for example). However, I now use these systems, because as I have discovered painfully… systems… good simple and effective systems, actually set a business person free to do what they do best.

They are quite simple to design and implement (by the right person)… but implement them one at a time… do not try to implement all your systems at the same time, this is a recipe for disaster.

REMEMBER, systems set you free, implement them one at a time and you will have created a successful business.

 

4. Kaizen (改善), Japanese for “improvement” or “change for the best”.

Kaizen was a development by the Japanese after William Edwards Deming who was an American statistician, professor, author, lecturer, and consultant set Japan on the path to industrial super stardom after the Second World War.

Where your business systems are concerned, you need to have at least an understand the basics of kaizen… making small improvements on an ongoing basis.

No system is perfect!

The systems you create today will need to be constantly tested, measured and improved on as your business grows and develops in its size and complexity.

If you check your systems on a regular basis you will find that making small, important improvements will be very easy as you have already created a culture using them within your organisation (the McDonald’s brothers and their kitchen designs, which were constantly tested and improved upon, revolutionised the fast food industry).

 

These are just four (4) simple steps to help you on your way to thinking of systems in a positive and engaging manner.

There is so much more you can learn and read… and you should… once you recognise the importance of systems in your business.