Connections vs Referrals

In business and business networking… receiving genuine referrals is often the primary focus.

Unfortunately the concept of real, genuine referrals has become lost to the professional networking community and all has become diluted to the point that effectively… cold leads now seem to pass as “referrals”.

With FLOW we have a solid focus on creating real and powerful connections for members and we have created a framework where real, organic and genuine referrals are generated.

Referrals… when done right… are absolutely still the best connection you can get… at FLOW members learn how to relearn this critical, yet lost art.

This video… part of an interview recorded earlier… explains why connections can be far more important than referrals… particularly since what passes as a referral today is often less than a warm lead.