Thoughts And Ideas For Business growth

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Is Social Media Working For You?

One of the biggest challenges for the majority of businesses is the almost oppressive, time wasting inevitability of social media.

So called “Experts” would have us believe that you can use social media exclusively to deliver a significant ROI for our businesses.

I believe a lot of businesses are discovering that that is like building a house of matchsticks rather than a house of bricks and mortar to underpin a businesses success.

THINK ABOUT IT…

Old School Marketing (these figures are undisputed and have stood the test of time for over a hundred years).

For every 100 cold calls (email, letter (yes, snail mail), telemarketing etc…)

These are the average statistics:

Cold Calls –                       100

Positive Responses –       10

Actual Appointments –    3

Completed Sales –            1

Social Media Marketing

These are the average statistics:

Cold Calls –                       100,000

Positive Responses –       10

Actual Appointments –    3

Completed Sales –            1

Are there internet millionaires… of course there are… but they represent only 0.001% of ALL internet marketers

Yet they spend a great deal of time conning people into believing that you can be one too… sorry folks… you have the same same odds of winning a first division prize in any of the ‘lotto’s” around the world.

Don’t get me wrong… I believe social media is important…

But all aspects of social media need to simply be treated as effective, strategic tools in a greater marketing strategy…

A recent article by Lon Safco, This Is What Comes After Social Media, explains in great detail about how social media can actually work for businesses.

FACT!

Social media and its components now and in the future are here to stay.

We as businesses have a huge responsibility in finding a balance between social media use, traditional marketing implementation and appropriate time investment, for our success, because, our success will have a huge impact on our families and the communities around us.

We need to develop a balance between “old-world methodology and new-world technology”

Because without that balance… businesses will continue to fail, chasing social media “pipe-dreams”.

Truly… there is no such thing as a Social Media Expert…

The landscape continually changes so much and so fast… no one can keep up, so find what might work for you and work with someone who has had measurable success in your chosen social media niche.

For these “niche specialists” are the ones that can stay on top of the changes in their respective social media fields and translate that into successes for their clients.

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Another Weekend Bites the Dust…

Many of us have died… many more of us have been born… far too many of us are struggling in this thing we call life…

 

Life is simply too short to waste…

 

Today… more harsh words have been expressed than words of love and encouragement have been shared

 

WHY…? Because we have become too fearful… too complacent!

 

We live in a world where real connections are more critical than ever… for our success… as well as for our well-being.

 

Sadly… we have created a world where trust, authenticity, real values and true, honest communication have become VICTIMS to EXPEDIENCY.

 

A world where everything is done in meaningless soundbites… where narcissism and blatantly judgemental behaviour has become the norm… where people are valuing their uninformed and often worthless opinions instead of becoming truly informed…

 

Where REAL RELATIONSHIPS have started to disappear under the weight of this rampant onslaught on our lives…

 

Let’s make a promise to ourselves to communicate… write, talk, text (this is not really writing…LOL), sign, mime, hug or simply express with a smile… a word or two of encouragement, praise, caring and love to at least three people in the next 24 hours…

 

WHY…?

 

Because life IS too fleeting and a kind word of encouragement does more to lift someone’s spirits than anything else I know.

 

Be an ENCOURAGER for your life as well as for others… blessings… 🙂

 

www.flowaustralia.com.au

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What’s Stopping You From Success?

What does success in business… being a world champion boxer… a writer of successful novels or… someone who can talk themselves out of trouble all the time have in common?

Simple really…

They believe in themselves unconditionally!

Guess what… they aren’t like that all the time… but they ALWAYS ARE, when it counts… and most times it counts a lot.

They are really no different than you or I…

Really… they truly aren’t that different to us…

They eat food the same way, they are short, tall, average, large, small, thin… they are bald or hairy, healthy or unfit… and any and every other combination besides… BUT they do have ONE thing in common…

They simply doubt themselves less often and focus on what they HAVE TO DO more often.

Which is actually something you can do if you simply apply yourselves.

Applying yourself includes being LESS distracted (or removing as many distractions as possible), and KNOWING (that’s actually preparing stuff), exactly the tasks you need to achieve to create a successful outcome.

Know what you want, know the value of what you are doing and work out what the primary task is worth from a dollar perspective…

…then focus on the TASK

WHY?

Because if you focus on the money… you will always be chasing your tail… but if you focus on the task… you will get it done… the money… will look after itself.

Follow this simple diagram… work out what it is you want to achieve… then do it… and before too long the results will just keep on coming…

 

 

If you want to start believing in yourself, “we are happy to have you join us”, come and LIKE our page and join this amazing group of people at FLOW Australia – https://www.facebook.com/FLOW-Australia-542313922848778

To become part of a global community and create significant change… contact me by clicking here, to find out if you have what it takes to achieve your goals and dreams and impact powerfully on our community.

 

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Trying To Get Out Of Your Box?

I just love the start of every new year… everyone is excited about possibilities, new opportunities and the chance to be different… make a difference and hopefully achieve a different result than previous years.

Sadly, now that the year has started… most people will be in the same place, or even worse off than when they started last year.  I know that sounds like I am being a “wet blanket”, but hindsight ALWAYS gives you 20/20 vision… and the majority of us prove this to be the case year in and year out.

I saw this graphic and I felt compelled to share it with you because it reminds me of one of the profound lines in the first of the Matrix Trilogy movies….

“…there is no box!”

Constantly people are telling us to “think outside the box”… very few of them show us how, and I suspect that most of them don’t even know how.

These so-called boxes that we are supposed to be in are totally of our own making… YES we are influenced by society, our parents, religion, governments, our peers etc…. BUT WE CREATE THE BOXES THAT RESTRICT US, so we are the only ones that can create change.

May I suggest a different way of thinking…

  • These boxes are an illusion.
  • Stop trying to think outside of a box that doesn’t exist.
  • Understand that in fact… there “IS NO BOX!”

Like our little ratty friend in the picture you will start to realise that attaining freedom only occurs when you shift your perspective and change your reality.

If you want to play in a “no box” space, come and LIKE our page and join this amazing group of people on Facebook – FLOW Australia Group.

 

To become part of a global community and create significant change… contact me by clicking here, to find out if you have what it takes to achieve your goals and dreams and impact powerfully on your community.